TIERWISE

Merchants needed flexible volume pricing without complex setup. We built a Shopify app that lets them create tiered discount rules with automatic, seamless application at checkout.

Bulk Rule Management.Collection-Level Discount Rules.Quantity Break Pricing.Shopify Discount Functions

CASE: TIERWISE · SHOPIFY VOLUME DISCOUNT AUTOMATION

How TierWise Helped a Growing Shopify Coffee Brand Increase Average Order Value Through Automatic Volume Discounts

3.1 Average Units Per Order

$46

Average Order Value

<30 mins

Promotion Management Time

1 Discount Code Support Requests

The Situation

Northside Coffee Roasters, a growing Shopify coffee brand processing approximately 400–500 monthly orders, wanted to encourage customers to purchase multiple coffee bags in a single order.
While discount codes had been used previously, they created unnecessary friction during checkout and required ongoing manual management across dozens of products.
Customers often forgot to enter discount codes, couldn't clearly see potential savings before checkout, and the marketing team spent several hours every week maintaining multiple promotional campaigns across more than 60 SKUs.

THE MISSION

Increase average order value by encouraging bulk purchases while eliminating checkout friction caused by discount codes. The goal was to create a scalable discount system that automatically rewarded customers purchasing higher quantities without requiring any manual coupon entry.

What We Did — TierWise Implementation

Configured automatic quantity discount rules for the entire Whole Bean Coffee collection instead of managing discounts product by product.

Implemented Shopify’s native Discount Functions so discounts applied automatically during checkout without requiring customers to enter promo codes.

Enabled TierWise’s pricing table directly on product pages, allowing shoppers to immediately see how much they would save by purchasing larger quantities before reaching checkout.

Used CSV import/export functionality to quickly duplicate discount structures across seasonal collections, significantly reducing ongoing promotion management.

Rather than relying on manually distributed discount codes, the store introduced a frictionless buying experience where savings became visible before checkout and discounts applied automatically.

Continuously optimized quantity discount tiers based on purchasing trends to improve conversion rates and increase average order value.

THE RESULT WE DELIVERED – 12 MONTHS LATER

We delivered.

Average Units Per Order increased from 1.8 → 3.1

Average Order Value increased from $32 → $46

Discount-code support requests dropped from ~15/month → Nearly Zero

Weekly promotion management reduced from ~3 hours → Under 30 minutes

Visible quantity pricing encouraged customers to add more products before checkout, increasing basket size without additional marketing spend.

Collection-level pricing rules combined with CSV import/export made it possible to manage promotions across large catalogs without manually updating every product.

ENGAGEMENT METRICS

Visitors Actually Stay & Explore

Quantity-based pricing works best when customers understand the value before reaching checkout. By displaying savings directly on product pages and automatically applying discounts at checkout, TierWise helps merchants increase average order value while simplifying promotional management.Instead of relying on manual coupon campaigns, stores gain a scalable pricing strategy that improves both the customer experience and operational efficiency.

ACTIVE UNITS PER ORDER

3.1 Units

Shoppers consistently added more items to their carts after seeing volume discount tiers on product pages.

Business Impact: Higher units per order significantly increased cart values while maximizing shipping cost efficiency per fulfilled package.

AVERAGE ORDER VALUE (AOV)

$46

Average order value increased from $32 to $46 as customers crossed quantity thresholds to unlock automatic discounts.

Business Impact: Directly improved merchant revenue per session without increasing paid ad acquisition spending.

PROMO SUPPORT TICKETS

~0 / month

Customer support queries related to expired, forgotten, or broken discount codes dropped to virtually zero.

Business Impact: Saved customer support teams valuable hours each month and eliminated checkout drop-offs caused by promo code errors.

PROMOTION MANAGEMENT TIME

<30 Min / week

Store operators streamlined bulk discount setup across entire collections using automated rules and CSV bulk imports.

Business Impact: Reduced weekly administrative overhead from ~3 hours down to minutes, allowing teams to scale sales promotions effortlessly.

The Pages Doing the Heavy Lifting

PAGE TITLE

VIEWS

TierWise App Landing Page

3.9K

Volume Discount Setup Guide

2.7K

Collection Discount Rules

2.1K