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CURATED SPREAD

Curated Spread’s content had no strategy behind it. We built a growth strategy with technical SEO fixes so every new page strengthens the site’s topical authority instead of starting from zero.
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CASE: CURATED SPREAD · LUXURY CHARCUTERIE & EVENT CATERING

How We Grew Organic Visibility for a Luxury Charcuterie Catering Brand in Los Angeles Through Technical SEO, Content Strategy & Local Search

4.39M

Total Impressions

38.5K

Total Clicks

6

Average Position

0.9%

Average CTR

Mid-2025, the Situation Was Challenging
  • Curated Spread had established itself as one of Los Angeles' premium charcuterie catering companies, but its website wasn't fully capitalizing on search demand. While the brand earned visibility during peak catering seasons, much of its traffic depended on branded searches and seasonal interest rather than consistent rankings for high-intent catering keywords.
  • The website also had several technical SEO issues affecting discoverability, including duplicate heading structures, missing metadata, inconsistent internal linking, image optimization opportunities, and pages competing for similar search intent.
  • As a result, many potential customers searching for terms like charcuterie catering Los Angeles, grazing table catering, corporate catering, or wedding charcuterie boards were finding competitors instead.

THE MISSION

Transform Curated Spread into a year-round search destination for luxury catering in Los Angeles and Orange County by strengthening technical SEO, improving content architecture, expanding topical authority, and increasing visibility for commercial-intent catering searches.
What We Did — The 12-Month SEO Strategy
Resolved indexing issues, optimized heading hierarchy, improved metadata, fixed crawl inefficiencies, and strengthened overall site architecture.
Expanded key service pages including Corporate Catering, Wedding Catering, Brand Activations, Picnic Catering, and Charcuterie Boards with location-focused content and stronger commercial intent.
Optimized content around Los Angeles and Orange County service areas while strengthening local relevance through internal linking and localized landing pages.
Created supporting blog content around entertaining, event planning, grazing tables, seasonal catering ideas, and charcuterie inspiration to build topical authority.
Connected blogs, collections, products, and service pages into structured content clusters, helping Google better understand the relationship between services and informational content.
Configured Google Search Console and GA4 reporting to continuously monitor rankings, engagement, and landing-page performance throughout the campaign.
THE RESULT WE DELIVERED – 12 MONTHS LATER

We delivered.

4.39 Million Search Impressions

38.5K Organic Clicks

Average Position: 6

Consistent visibility across high-intent catering searches

Rather than relying primarily on branded searches, Curated Spread now ranks for a much broader range of commercial and informational keywords related to luxury catering, charcuterie boards, corporate events, weddings, and private celebrations.

While search demand naturally peaks around holidays and major event seasons, the site’s improved SEO foundation has helped maintain stronger visibility throughout the year, reducing reliance on seasonal spikes alone.

ENGAGEMENT METRICS

Visitors Actually Stay & Explore

As search visibility improved, user behavior became stronger across the website. Visitors explored more service pages, viewed additional collections, and spent more time researching catering options before making an enquiry.
ACTIVE USERS
  • 40%

211K

A substantial increase in qualified visitors discovering Curated Spread through organic search.
Business Impact A larger audience of event planners, businesses, and private customers entering the sales funnel directly from Google.
NEW USERS
  • 20.5%

212K

Most visitors were discovering the brand for the first time through non-branded search.
Business Impact Greater exposure beyond existing brand awareness, creating a steady pipeline of new potential customers.
ORGANIC DISCOVERY
  • 33.3%

297,194

Organic Search became one of the website’s strongest acquisition channels, generating consistent traffic alongside branded demand.
Business Impact Higher rankings for commercial catering keywords reduced dependence on paid advertising while increasing long-term visibility.
USER ENGAGEMENT
  • 43%

297,194

Through improved page structure, stronger content, clearer calls-to-action, and better internal navigation, visitors explored more pages per session and interacted with key service content more frequently.
Business Impact Bounce rate decreased as users found more relevant content, resulting in longer sessions and stronger engagement signals that support ongoing organic growth.

The Pages Doing the Heavy Lifting

PAGE TITLE

VIEWS

Homepage
11,031
Charcuterie Calculator
750
Corporate Catering
407
PAGEWHY IT PERFORMED
HomepageStrong branded & local intent
Charcuterie CalculatorHigh-volume informational searches
Corporate CateringCommercial service searches
Wedding CateringSeasonal buying intent
Charcuterie Board CollectionProduct-focused searches
Blog HubInformational and long-tail keyword growth

SEASONAL PERFORMANCE HIGHLIGHTS

Luxury catering naturally experiences seasonal demand around holidays, weddings, graduation season, and corporate events. Rather than chasing temporary traffic spikes, our strategy focused on improving year-round search visibility.

The result: A stronger baseline of organic traffic throughout the year, with seasonal peaks amplified by an SEO foundation that consistently attracted qualified visitors even during quieter months.

WHY THESE RESULTS MATTER

Instead of competing only during peak catering seasons, Curated Spread now has a scalable organic presence that supports year-round growth. By combining technical SEO improvements, optimized service pages, localized content, and a structured content strategy, the website attracts customers at every stage of the buying journey—from inspiration and planning to booking premium catering services.

Each new service page, blog article, and product collection now strengthens the site’s overall topical authority, allowing future content to build on an increasingly established SEO foundation rather than starting from scratch.

This Could Be the Start of Something Incredible!