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Exchange Savvy – Copy

How We Built a Complete Digital Foundation for an Australian Sports Nutrition Brand Backed by a UFC Champion
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CASE: EXCHANGESAVVY · MICROSOFT 365 BACKUP SOFTWARE

How We Turned a Microsoft 365 Backup Platform into a Search-Discoverable Authority in Data Protection — in 12 Months

628K

Total Impressions

2.58K

Total Clicks

14.9

Average Position

0.4%

Average CTR

Mid-2025, the situation was tough:
  • A capable Microsoft 365 backup and data-migration product competing against category incumbents with far bigger content libraries and domain authority.
  • Near-zero topical authority. Most tracked queries were sitting around position 15, well past where clicks actually happen — average CTR was stuck at 0.4%.
  • IT admins searching "Microsoft 365 backup best practices," "cloud backup comparison," or "data migration checklist" almost never landed on an ExchangeSavvy page.

THE MISSION

Stop hiding in the shadow of the giant competitors. Become the #1 resource that plant managers, maintenance directors, and reliability engineers discover first, read every week, and trust completely when it’s time to choose a CMMS.

What We Did — The 12-Month Visibility Plan
  • Built in-depth, IT-admin-facing guides on Microsoft 365 backup, recovery, and data protection, written for real buying-decision questions.
  • Published comparison content — Google Backup vs. iCloud vs. OneDrive and similar guides — targeting bottom-of-funnel search intent.
  • Fixed on-page and technical gaps: page structure, internal linking, and crawl issues limiting how much of the site Google indexed well.
  • Grouped content into clear topic clusters — backup, migration, and cloud-storage comparisons — instead of disconnected one-off posts.
  • Wrote a full data-migration series, including "Navigating Data Migration with Expertise," to own that stage of the buyer journey.
  • Set up full-funnel tracking across GA4 and Search Console so query performance and on-site engagement could be reviewed monthly.

This Could Be the Start of Something Incredible!